AMIR COHN
AMIR COHN
I create branded content people actually want to watch.
I studied film because I was always fascinated by how stories can help people see things more clearly and spent the last twelve years bringing that curiosity into the brand world, figuring out what audiences actually care about, then building content around that.
I do it by researching the audience deeply. What makes them tick, what keeps them up at night, what makes them laugh and feel seen.
Once I understand that, I crack the format, the exact structure that turns a business idea into something genuinely watchable and build the system so it scales.
In the age of AI slop and endless noise, the brands that win are the ones committed to being real. Whether it's a branded docuseries, a podcast, an explainer, or a 30-second ad, I make the kind of content audiences talk about and share with each other.
BRANDED STORYTELLING
I start every piece of content from the same place: who is the audience, and what would actually be worth their time? I write the creative brief from the problem statement up, pitch directly to leadership, and own the work from concept through distribution.
At ZoomInfo I led two brand campaigns, Go to Market Intelligence and Winners Don't Wait for Leads, both pitched to and approved by CEO Henry Schuck.
At GoDaddy, Made in America ran 4 seasons and became the brand's signature series, a docuseries about American small business owners that won a YouTube Works Award, screened at SXSW and Sydney Film Festival, and helped grow the YouTube channel 5x.
EXPLAINERS
During my film studies I was immediately drawn to documentary, the ability to dive into a world I know nothing about and understand it from the inside.
I believe explainers are the most impactful type of content brands can share right now. Everything is being disrupted and everyone is confused. Your audience is looking for someone who can help them make sense of what's happening in their world.
At GoDaddy, Business Insights turned subject matter experts into 131 weekly episodes that helped small business owners understand things like online reviews, pricing, and cash flow. At ZoomInfo, GTM Explained broke down go-to-market fundamentals for people just getting started, while GTM Pro went deep for senior sales leaders navigating how AI is changing their jobs.
Different audiences, different questions, same instinct: figure out what they actually need to understand, then build a format around that.
FILM
Short films and documentaries are where it all started for me. Different genres, different rules than brand work. They keep the creative instincts sharp and remind me why I got into this in the first place.
About Me
I'm an award-winning director with 12+ years of experience blending documentary filmmaking with content strategy inside brands.
I studied film at Tel Aviv University, spent a year at the Deutsche Film-und Fernsehakademie in Berlin, and made documentaries that screened at Montreal, Palm Springs, and Clermont-Ferrand.
Then I moved to the US and discovered that the same skills, deep research, real interviews, earning attention, could build something inside a brand that people actually want to follow. That's been the work ever since.
Brief Bio
2024 - Present
Zoominfo
Creative Director & Head of Video
As Head of Video, I bridge the gap between complex product capabilities and meaningful brand storytelling. By overseeing everything from high-level brand awareness to product explainers, I ensure every piece of content resonates on an emotional level, collaborating across the organization to build a cohesive, story-first visual identity.
2020 - 2023
GoDaddy
SR Video Producer
GoDaddy is renowned as the world's largest domain registrar. As a senior video producer, I leveraged my expertise to craft documentaries and news-style content that aims to reposition and expand the brand's reach, resonating with and connecting to everyday entrepreneurs.
2017 - 2020
Amir Cohn LLC
Director, Producer & Editor
Freelance visual production company specializing in creative live-action, documentary, and animation pieces for media organizations and corporate brands.
2012-2017
Silueta Productions
Animation Producer & Director
Managed an animation studio at Silueta Productions, a mid-sized creative production firm, overseeing the storytelling team and ensuring the successful execution of projects.
2016
Bachelor of Fine Arts
The Steve Tisch School of Film and Television, TLV University
Studied all facets of filmmaking, encompassing directing, editing, shooting, and lighting. Additionally, I extensively explored various film genres and delved deep into film theory and history. This educational journey equipped me with essential skills and enabled me to achieve noteworthy accomplishments and milestones within the realm of cinema.
